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<h1>Public awareness &amp; crisis management</h1>
<h2>South of England Agricultural Society</h2>
LGA was initially engaged by the SEAS to increase attendance at events held on its showground, including the flagship South of England Show. Working strategically with SEAS on a PR and marketing plan we consistently achieved year-on-year growth in ticket sales, but the PR really paid off when a series of crises hit the agricultural industry.

We worked on a crisis management plan to contain and minimize the potentially devastating impact of BSE and then Foot and Mouth Disease on the Society’s income, devising inventive alternative events to keep SEAS in the public eye, including a successful Guinness Book of Records attempt to hold the biggest picnic in the world, using local food.

While other societies were sadly forced to suspend their activities or even close, the goodwill we had built up with the public and crucially the press allowed the SEAS to continue and emerge from a dark period stronger than ever.

To illustrate, based on evaluated press coverage, ROI in PR alone in 2012 was 17000% when set against the LGA annual retainer.[/vc_column_text][/vc_column][vc_column width="1/3"][vc_row_inner][vc_column_inner][vc_single_image style="vc_box_rounded"][vc_column_text]I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner][vc_single_image style="vc_box_rounded"][vc_column_text]I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]