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<h2>What's the difference between PR and marketing?</h2>
The clue to PR is in the title – public relations is all about relationship management, winning friends and influencing people. PR professionals are engaged to maintain a positive image and build a strong association with your brand. It is a discipline that looks after reputation, with the aim of influencing opinion and long-term behaviour.

Think of it as future-proofing. There are many elements of PR, including organised networking, communicating with the media, and directly addressing your audience via social media. All should be part of a planned, integrated and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its public.

Marketing has much shorter term objectives. It’s primarily interested in seeing a fast return on investment through sales – and ROI is often measured in the number of new customers a campaign attracts. It uses a slightly different tool set, including advertising, events and promotions, to get an instant action from the consumer.

Marketeer’s skills complement those in PR, since a successful marketing campaign leverages the awareness and goodwill, even susceptibility, that a well-thought out PR strategy creates.

LGA offers a range of above and below-the-line promotional services, including:
<ul>
 	<li>PR strategy</li>
 	<li>News release and feature writing</li>
 	<li>Copywriting</li>
 	<li>Media management</li>
 	<li>Social media advertising</li>
 	<li>Copywriting for external newsletters</li>
 	<li>Copy-editing</li>
 	<li>Product launches</li>
 	<li>Social media campaign building</li>
 	<li>Blogging and vlogging</li>
 	<li>Broadcast media training</li>
 	<li>Commercial photography</li>
 	<li>On location and in-studio video production</li>
</ul>
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