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<h1>Brand awareness &amp; strategic positioning</h1>
<h2>Bennett Christmas Insurance Group</h2>
This respected group of insurers, which grew out of the merger of two well-established, family-owned firms, was moving into a new era when LGA was invited to come up with a PR programme in support of its existing marketing and social media activities. The 5th anniversary of the merger allowed us to create widespread publicity in the local and trade media, and was the starting point for establishing Bennett Christmas’ reputation as the leading insurer for mid-Sussex and a progressive voice in the national industry.

Both of these supported the group’s ambition to grow organically and by acquisition. We focussed on the people within BC, creating a variety of targeted releases and features that put a new, human angle on insurance and established management as a leading voice through one-to-one interviews and contributor columns.

But it was a single article in a leading insurance title that really brought the firm to national prominence and invitations to take part in key events followed. The firm is experiencing accelerated growth and is attracting the attention not only of potential targets for acquisition, but also the best young talent.[/vc_column_text][/vc_column][/vc_row]