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<h2>What's the difference between PR and marketing?</h2>
The clue to PR is in the title – public relations is all about relationship management, winning friends and influencing people. PR professionals are engaged to maintain a positive image and build a strong association with your brand. It is a discipline that looks after reputation, with the aim of influencing opinion and long-term behaviour.

Think of it as future-proofing. There are many elements of PR, including organised networking, communicating with the media, and directly addressing your audience via social media. All should be part of a planned, integrated and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its public.

Marketing has much shorter term objectives. It’s primarily interested in seeing a fast return on investment through sales – and ROI is often measured in the number of new customers a campaign attracts. It uses a slightly different tool set, including advertising, events and promotions, to get an instant action from the consumer.

Marketeer’s skills complement those in PR, since a successful marketing campaign leverages the awareness and goodwill, even susceptibility, that a well-thought out PR strategy creates.

LGA offers a range of above and below the line promotional services, including:
<p style="padding-left: 60px;">PR strategy
News release and feature writing
Copywriting
Media management
Social media advertising
Copywriting for external newsletters
Copy editing
Product launches
Social media campaign building
Blogging and Vlogging
Broadcast media training
Commercial photography
On location and in-studio video production</p>
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